Even though the future of radio broadcasting in rooted in emerging technologies, savvy industry professionals understand the value of a good print book about the business. These books can provide a deeper insight not able to be imparted through a podcast or other vehicles of communication. Here are five top books that every radio professional should have at their disposal to push their career to its limits:
ESSENTIAL RADIO SKILLS: HOW TO PRESENT A RADIO SHOW
This is the go-to book when you are looking to hone your fundamental broadcasting skills. The basics are the building blocks of any successful career in the industry. This manual will help you polish these critical skills and boost your career along the way.
BEYOND POWERFUL RADIO: A COMMUNICATOR’S GUIDE TO THE INTERNET AGE
This revolutionary book explores the effects that the evolving digital age has had on the traditional forms of communication. By demonstrating how the internet can work in tandem with radio broadcasting, this book helps readers to understand how to use emerging technologies to their advantages rather than letting them take over their jobs. The takeaway from this book is that traditional and emerging manners of broadcasting should complement each other rather than compete.
CREATING POWERFUL RADIO: GETTING, KEEPING, AND GROWING
Recognizing that to move ahead in your career you must cultivate a loyal following, this book presents practical tips on how to grow an audience and expand your business. The book delves deeper under the surface by also providing interview techniques and production instruction.
BROADCAST ANNOUNCING WORKTEXT: A MEDIA PERFORMANCE GUIDE
This book explores the finite details on how to mold a voice, so it becomes an iconic legend. Learning to use your natural audio gifts to your advantage while transforming your voice challenges into positive assets can assist in overcoming a myriad of career hurdles. This technical manual should sit on every broadcaster’s bookshelf.
BROADCAST VOICE HANDBOOK: HOW TO POLISH YOUR ON-AIR DELIVERY
A professional must-read, this book covers a plethora of ground from improving the depth and breadth of your voice to how to sound professional in all on-air situations. The technical details will prove to be helpful to even the most seasoned professional.