When working on a set of talk radio, it can be challenging to generate new topics that engage your listeners. At the start of a new talk show, it can easy to come up with fresh ideas. However, the longer the talk show is on for, the more challenging it can become to stay fresh. I’ve worked in talk radio and broadcasting for almost 30 years and here are the tips that helped me stay current and new!
Know Your Audience
Knowing and understanding your audience is the first key to developing engaging content. If you do not have a thorough understanding of who is listening to you, then it will be hard to create engagement. Take the time to get to know your audience and what their interests are. Conducting some research will help you discover more about your listeners, such as their average age and gender of your audience. You can also use social media to learn more about what your listeners want to hear. Create Twitter polls or ask for ideas on Facebook. This will help you know which direction you should lean towards when creating content. However, be sure not to restrict yourself to a limited audience completely.
Staying up to date on trending topics is easy in today’s world. Television shows, headlines on websites, and social media platforms all offer trending issues. Combining hot topics with what your audience is interested in will help you create excellent content. Just remember that just because something is trending, does not mean it’s a fit for your talk show. This is why it is essential to learn who your audience is before taking the next step.
Another easy and fun way to produce fresh and new content is by having guests on your show. Guests can add a fresh take on a topic as well as offer a unique and different perspective. Inviting guests and experts also add credibility to your show. Again, it is crucial to learn who your audience is because that will play a role in who you invite to your show.
While working in broadcasting or talk radio, it can become difficult to produce fresh and engaging content continually. However, after you take the time to learn your audience, there are easy ways to deliver new and exciting content. Working in talk radio can be challenging, but these tips have helped me over the years, and they are sure to help your show!
Mitch Levy has spent nearly 30 years in radio and sports broadcasting after earning a degree in Broadcast Journalism from Syracuse. Read more of his advice for the radio industry or check out his Twitter!